If you’re thinking about hosting a retreat, figuring out your retreat pricing is a crucial step.
So far, the easiest way I’ve found to price a retreat is in these 4 steps:
Step 1: Identify the retreat non-negotiables
Step 2: Identify the retreat negotiables
Step 3: Identify facilitator fee
Step 4: Adjust accordingly
“But Meghan! What in the h are you talking about? Retreat non-negoti-wha?”
Step 1: Non-Negotiables
The retreat non-negotiables are the costs & fees of your retreat that are required.
These costs are the just-the-way-things-are type of fees.
- Registration costs, like credit card processing fees
- Lodging & food expenses
- Retreat necessities: yoga prop rentals or art supplies
Retreat non-negotiable costs vary retreat to retreat & facilitator to facilitator.
Maybe your students eat only organic foods.
Maybe your classes require all the props x 2.
Step 2: Negotiables
These costs are the expenses that can be adjusted, depending on your desired final price point.
Retreat negotiables can be:
- Retreat Admin Support (that’s me!) vs DIY (that’s you!)
- Marketing Strategy: full page fliers or Retreat Info Session snacks
- Retreat decor: fresh flowers & candles
- Participant gifts (who doesn’t like gifts?)
When you identify your retreat negotiables, you identify how much flexibility there is in the budget.
You order customized & branded participant gifts.
You create handwritten notes.
Step 3: Facilitator Fee
Your facilitator fee is mostly about figuring out your personal “hidden costs.”
These are the costs you incur by not staying home.
Common hidden costs:
- Missed classes &/or clients
- House/pet/kid/garden sitter
- Travel costs
- Credit card fees (hello, retreat center deposit!)
Once you figure out your hidden costs, then consider your actual retreat teaching/facilitation fee.
This is a very personal decision.
But if you feel like you’re not charging enough:
You should probably charge more.
This is because, you Dear Teacher, are a wonderful facilitator. You have an amazing gift & incredible wisdom to share.
Step 4: Adjust
Now you have 3 different parts of your retreat pricing:
- Facilitator Fee
This is the fun part! (Maybe just for me?)
Identify the minimum participants needed & play with the numbers.
Work them & rework them until you find the retreat pricing that feels just right.